Activision's Skylanders franchise surpassed $500 million in total revenue, with over 100 million toys sold throughout the U.S., the company announced at their Toy Fair 2013 press conference.
The franchise reached this milestone faster than any other kids' game, and even outsold popular toy lines and action figures including Beyblades, WWE and Star Wars.
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Let's be honest here. The actual key to longterm success is to market your products to nagging brats whose parents are either too lazy or rich to say no when they ask for dozens of toys.