It's true though, LOL. My girlfriend was shopping at JCPenney's last week. She calls me and was like, "Hey, I'm at JCPenney's and they have Skylanders here. Which ones do you need? They also got Skylanders blankets, t-shirts and stuff". First thing I said was, "What, JCPenney sells Skylanders?! And thanks but I already have every Skylander".