that this guy wasted a lot of money of snacks, just to make a music video? The music video itself is about how the digital world is, in a sense "stealing your soul" by stealing your digits to credit card numbers and social security numbers to ultimately steal everything else in you're life There's also the message of how social media and censorship are effecting our daily life now. I this also ties into the "We want your Soul" thing because social media sites such as Facebook, tumblr or Twitter are taking time out of our lives.