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I disagree about TRU outsourcing their shipping. Just this past holiday season, upon returning an item to store that was shipped to me (they sent the WRONG item), the manager looked up my order and told me a local store had shipped the item. She didn't understand why they sent the wrong one, and she let me exchange for the right item.
Either the manager misspoke or that's a one off. They do not send all of their online shipments through local stores. I ordered more then a few items online over the holidays and I believe they all came from 'Fulfillment Center' out of Ohio. Why it's not coming from 'Toys R Us Fulfillment Center'? Amazon stuff comes from 'Amazon Fulfillment Services'. I'm not sure about other online stores, don't order much elsewhere.
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Secondly, I sell items on Amazon, and I can tell you the price of postage can get outrageously expensive depending on the distance between source and destination, plus weight. A box is heavy. Even a small flimsy box can add almost a pound to the shipping weight. An envelope is much, much lighter and thus cheaper. The difference is not 50 cents. It's anywhere from $2 to $20. Now multiply that by how many TRU sent out.
I just weighed a box from TRU's online store (I keep all my boxes) that would hold at least 3 figures and it came in at just under half a pound. I agree that that's going to cost more for the box and shipping, but no where near $20. We are only talking about small boxes for single figures, and surely this place pays bulk rate for supplies and shipping, while you probably do not.
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They'd have to be idiots to use boxes, when you can go to the store and buy one in pristine condition anyway. If you don't like the condition it came in through the mail, get in your car, go to the store, and ask to exchange it.
You can't go to the store and get this as it's available online only. And this is not the only item that's available online. Besides, is TRU really trying to drive sales in store by giving people a bad experience online? I would agree that TRU would rather sell in store then online for the most part (seems that way). And yes, I understand you were speaking from the customer perspective, but if I get a bad experience with a retailer online, I am not going to feel like it was my fault for buying online...I'm going to get a bad impression of the company overall. Next time I see a promotion like this from TRU, I won't be as eager to spend $100. And every other online retailer uses boxes, so they are all idiots except TRU?
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I received my free gill grunt in the mail in a padded envelope and it looks near perfect. Still debating whether to open it and play with it or save it for a rainy day.
You seem to be the exception to the rule. It's pretty clear a large portion of these get damaged. I'm sure quite a few customers won't care about damaged packaging. Others may care but just blame it all on USPS. I have a hard time believing though that the extra savings in shipping cheap is worth the loss in having to send duplicate figures and/or loss in customer loyalty.
Aside: I don't have any issues with what gentjacob did. As was stated, it's TRUs policy to send a 2nd figure if the first one is damaged. And I'm not sure how an adult wanting a 'mint condition' version for their collection is more noble/moral then wanting to give one a way to a nephew.
2nd Aside: Adults are not the only ones who want good boxes. I think most kids would rather open an undamaged box and would opt to get their toys elsewhere if they could. My 9 year old even follows the rule that 'non-game variants' don't get opened. Not my rule, his.
Edit: And another thought, we aren't talking about casual customers here, these are their rewards members that they are giving this poor shopping experience too.