defpally, I hope you're being sarcastic(it's really hard to tell in writing over the Internet, sorry, and if you are just take this post as an "I agree"). Announcing it sooner (I'd say one week before it releases) would be nice so people know, but this is better than having to search everything in the hope that you find one instead of going on eBay for it, and it's a nice treat for the loyal customers to have a variant that's "easy" to get once in a while so they have something "special".
Since this variant is an easy to get store exclusive that's just retail price, nothing more, no "buy bundle to get this" rubbish, it also means eBay prices for it won't be hundreds for those in other countries without Best Buy or those who miss it and it also means it's pretty easy to get one for the standard price (+shipping) if you just have a friend in the US who can ship one over. In fact my only gripe is that they never release these "easy variants" in other countries. (Well, they had Glow Rider, but he disappeared really quickly and never came back from my experience, plus when he first came out you were forced to buy a starter to get him- I bought the starter at JB expecting him to not come out again and then discovered he was just a regular store exclusive in the UK and over here a couple of months afterwards would come out at K-Mart.)
Also, while this "fast announcement" may mean that people don't have a lot of time to order it and may miss out on it... I keep hearing people are still seeing Red Drills and Glow Booms about so I think this one will stay floating around later too.
I love Sprocket so I'm definetly getting this, one of my friends is buying one for me.
I agree with the sarcasm. I saw your post down a little bit more but I have to disagree a little. I think it will still be a surprise to those that don't pay attention. I have no problem with the way they did it. The collectors are able to get theirs and If a regular parent or child sees it on there website then great too. Also just random stopping at the store will allow them to possible get them one. As was stated before bestbuy has not really been known for the place to go for Skylanders so if they never advertised this I don't think there would have been very many if any people getting this for a couple weeks. Another thing, most of the regular parents aren't gonna have accounts here or other forums revolving around Skylanders so the info on here is to help us collectors be able to find some every now and then, without much hunting needed. Same with store advertisements, We see them because we are looking for them. Even the electronics employees at my local target didn't know they had them in there ad flyer. All in all, I like being able to surprise my kids with a new one that they haven't seen on TV or all over the net.