Quote: VespiDragon8I think (but I do not affirm) that the final rumor may be true. Once released the fourth season, when that season comes to an end, will be the final end of My Little Pony: Generation 4 of the Ponies = Friendship Is Magic. Some Bronies and Pegasisters (not here) have started with that rumor, and seeing alicorn princess Twilight Sparkle is the beginning of all this. Furthermore, it is believed (or maybe not true) that the fourth season will also be a few episodes, so same as this third season.
"Many more seasons of many lengths", or as we were told before S3 was released. Hasbro would be foolish to cancel the series when it's their top selling franchise at the moment and their viewership is higher and higher per season - and that doesn't even include the people who watch it online.
People will always be saying "rumours are that the series is ending!" because everyone knows how people react to rumours with little evidence - the wrong way.